9 modules(s) & 40 lesson(s)

• Module 1 - Introduction to Small Business Marketing

  • 1 - The Fundamentals of Marketing
  • 2 - Marketing Strategies for Small Businesses
  • 3 - Strategic Planning in Marketing
  • 4 - Market Segmentation and Targeting
  • 5 - Brand Development for Small Businesses
• Module 2 - Developing an Effective Marketing Plan

  • 1 - Writing an Effective Executive Summary
  • 2 - Crafting a Compelling Mission Statement
  • 3 - Market Research Methods
  • 4 - Analyzing Competitors
  • 5 - SWOT Analysis for Small Businesses
• Module 3 - Analyzing Market Opportunities and Issues

  • 1 - Market Trends and Opportunities
  • 2 - Challenges in Marketing
  • 3 - Identifying Customer Needs
  • 4 - Target Market Selection
  • 5 - Customer Persona Development
• Module 4 - Setting Objectives and Goals

  • 1 - Setting SMART Goals
  • 2 - Defining Marketing Objectives
  • 3 - Goal Alignment with Business Strategy
  • 4 - Measuring Goal Achievement
  • 5 - Adapting Goals to Market Changes
• Module 5 - Designing Marketing Strategy and Tactics

  • 1 - Choosing the Right Marketing Channels
  • 2 - Content Marketing Strategies
  • 3 - Social Media Marketing
  • 4 - Email Marketing Campaigns
  • 5 - Search Engine Optimization (SEO)
• Module 6 - Implementing Action Programs and Budgeting

  • 1 - Action Program Development
  • 2 - Budgeting for Marketing Activities
  • 3 - Resource Allocation Strategies
  • 4 - Timeline Development
  • 5 - Risk Management in Marketing
• Module 7 - Measuring Performance with KPIs

  • 1 - Key Performance Indicators (KPIs)
  • 2 - Metrics for Marketing Success
  • 3 - Data Analysis for Marketing
  • 4 - Interpreting Marketing Data
  • 5 - Dashboard Creation for Marketing
• Module 8 - Monitoring and Control in Marketing

  • 1 - Monitoring Marketing Performance
  • 2 - Performance Evaluation Techniques
  • 3 - Feedback and Adaptation
  • 4 - Continuous Improvement in Marketing
  • 5 - Adapting to Market Changes
• Module 9 - Completion